Cancer charity is FAR from in the pink

If you've ever sweated through a 10K "run for the cure," or if you've ever donated to Susan G. Komen for the cure, you probably did it because you want to help women beat breast cancer.

But what if I told you that a large chunk of the money you raised or donated goes to beat something else... Mom & Pop, grassroots charities?

Legal threats for a cure

Granted, some of the donations collected by Komen provide free or low-cost mammograms for women who are under-insured. (I wish they would promote safer, non-radiation screening methods, but at least when you donate or raise money for Komen, you know those funds are supporting early detection of breast cancer and cancer research.)

That is, PART of the funds.

According to reports in the Wall St. Journal and Huffington Post, Komen keeps a team of lawyers busy filing trademark oppositions. Komen attorneys have contacted more than 100 small charities, insisting they change the names of their organizations or their fund-raising events.

Yes, Komen wants to find "the cure"--but only as long as they're the ones who find it.

You see, Komen owns the rights to the phrase "for the cure." Or they act like they do. So according to Komen, organizations with names like Juggling for a Cure, Blondes for a Cure, Surfing for a Cure, and Cupcakes for the Cure are infringing on the Komen trademark.

Seriously! Cupcakes! How low can you go? Komen attorneys are actually strong-arming people who make and sell cupcakes to raise a few dollars to fight cancer!

That's outrageous. But here's what's infuriating: That legal leaning often pushes these small operations into financial ruin.

Meet Sue Prom. She heads up a small breast cancer organization called Mush for the Cure. Her fundraising consists of an annual sled race in a small town in Minnesota. Or at least it did...until she heard from Komen lawyers who told her to change the name of the event or face an expensive legal challenge.

Prom told Huffington Post that she, her husband and a friend pay for expenses out of pocket. "We have t-shirts, sweatshirts, domain names, posters, stationery, all with 'Mush for the Cure' on it. What do we do with all the materials now?"

Komen doesn't care what Prom does with the materials, as long as they're not used.

And if you're going to try to sneak in the phrase "for the cure" you better make sure there's not a spot of pink. Because Komen apparently owns that, too. So any of these shoestring operations that use pink stationery, pink shirts, etc., are ordered to cease and desist. (I'm going to stop wearing my favorite scarf just to be safe. Technically, the color is called "lily pad" but I don't want to risk it.)

Here's the million dollar question (since that's about how much money Komen devotes to legal fees each year): Is this really how you fight cancer?

Komen collects thousands of individual donations. But instead of devoting as much money as possible to research--you know, "for the CURE"--they use a large portion to fund legal attacks against charities with the same goal. Then all that litigation depletes the resources of small charities--resources that could have been devoted to research--again, "for the CURE"!

You know, you can put a pink ribbon on a pig (with permission from Komen, of course) but it's still a pig.

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About the author

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Jenny Thompson is the Director of the Health Sciences Institute and editor of the HSI e-Alert. Through HSI, she and her team uncover important health information and expose ridiculous health misinformation, most notably through the HSI e-Alert.

Visit www.hsionline.com to sign up for the free HSI e-Alert.

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Comments

Anonymous's picture
1

Tracy

I appreciate this article! I have lost ten people in my family to cancer. My 46 year old brother recently. I had an idea that Komen was a little overrated when I decided to be a part of their fundraiser and applied. I recieved a huge packet of information on how to solicit and collect donations. The kicker was...I had to turn in AT LEAST $2500.00 up front just to participate!
PREVENTION IS THE KEY!

Anonymous's picture
2

Anonymous

Add to this deceit and fraud the fact that Komen sends millions to Planned Parenthood, a group I had no idea they supported and don't exactly publicize, do they? If you don't want to support abortion, don't support Komen.

Anonymous's picture
3

Anonymous

Thanks for this very important article. Susan G. Komen gets only very positive press reports, but any group that employs lawsuit abuse is not really interested in the cure, just the credit for any progress.

Anonymous's picture
4

Anonymous

It's obviously not about curing anything. It's a business and anyone who believes otherwise is totally foolish.

Anonymous's picture
5

Anonymous

Thanks for this article. I have known this for many years & that's why I won't donate to anything cancer cure. There are so many doing great guns (thank you) on someone else's misfortune. Copy this any send it to everyone you know.

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